Solutions/Marketing/SEO
SEO and AI search for hotels
SEO for hotels in the age of AI answers: content, structured data and authority that put your own website ahead of the OTAs on Google and in ChatGPT, Gemini, Claude and Perplexity.
Search · “boutique hotel old town galle”
Where guests find you
AI overview
For a quiet stay inside the fort, yourhotel.com is a strong pick, with twelve rooms and rooftop views. [1]The problem
“Search for our hotel by name, and an OTA shows up above us.”
Guests search on Google and, more and more, ask AI assistants where to stay. If your website isn’t the clearest source, OTAs take the click and the commission.
What it costs you today
Rank for what guests search
We fix the technical basics, then build pages around what guests actually search for: your area, your experiences, your rooms. Every page leads to booking direct.
Rankings, last 90 days
Illustrative example.
Be cited by AI
AI assistants answer from sources they trust. Structured data, clear facts and content built to be quoted make your own site the source they cite.
AI visibility, 20 test questions
Illustrative example.
Everything included
When guests search for you or your area, your website is the answer, not an OTA listing.
Every guest who books from search is a booking without commission.
Pages that answer the exact questions guests ask, in a form AI assistants quote.
Speed, structure and markup that let search engines read your rooms, rates and policies.
Rankings, organic bookings and how often AI assistants name your hotel.
Who it’s for
Compete with OTAs for your own guests.
Own searches for your destination and experiences.
Search strategy across every property and market.
Getting started
Where you rank, what AI assistants say about you, and what’s holding you back.
Technical fixes, structured data and new pages built to rank and be cited.
Monthly reporting on rankings, traffic and bookings.
Questions
Technical fixes show results in weeks; rankings for competitive searches usually build over three to six months.
Making your website the source AI assistants trust and cite when guests ask where to stay.
Yes. Pages, guides and FAQs, written for guests and built to rank.
Monthly: rankings, organic traffic, bookings and how often AI assistants name your hotel.
Google, metasearch and paid social campaigns that win your brand searches back from the OTAs and bring new guests to book direct.
Learn moreSolution · Digital assetsWebsite developmentWe design, build and run hotel websites that load fast, work on every phone and make booking direct the easy choice.
Learn moreSolution · ReputationReputation managementWe monitor and reply to reviews across 32 sites in 45 languages, in your hotel’s voice, and turn what guests say into fixes that lift your score.
Learn morePart of our AI search service, run by one team on one contract.
See the serviceA 30-minute call with a strategist, using your hotel’s live rates and channels. Or start with a free Profit Health Check, sent within 48 hours.