Solutions/Marketing/SEM
Hotel paid search and metasearch
Google, metasearch and paid social campaigns that win your brand searches back from the OTAs and bring new guests to book direct.
Paid search, October
Every campaign tracked to bookings
| Campaign | Spend | Bookings | Return |
|---|---|---|---|
| Brand protection | $620 | 31 | 9.8× |
| Metasearch | $1,180 | 22 | 4.6× |
| UK, winter sun | $940 | 9 | 2.9× |
Figures across the hotels on our platform.
The problem
“We spend on ads every month, and I can’t tell you what they bring in.”
Hotel ad budgets leak into broad keywords, wrong markets and clicks that never book, while OTAs bid on your own hotel name.
What it costs you today
Brand protection
Guests who search your hotel’s name are ready to book. Brand campaigns make sure they land on your website, not an OTA listing that charges you commission.
Brand searches, October
Illustrative example.
Growth campaigns
Campaigns by market, season and segment, with landing pages built for each. Budget moves weekly to what is actually booking.
Return on ad spend by market
Illustrative example.
Everything included
Campaigns set up and running within a day of kick-off.
Guests looking for you land on your website, not an OTA.
Smart bidding and targeting that win visibility against bigger budgets.
Budget follows the countries, dates and segments that actually book.
Metasearch, shoulder nights and long stays most hotels overlook.
Revenue and return per campaign, not just clicks.
Who it’s for
Stop paying OTAs for guests searching your name.
Reach long-haul markets at the right time.
Portfolio campaigns with property-level reporting.
Getting started
Campaigns, landing pages and booking tracking, live in a day.
Bids, budgets and ads tuned to what books.
Spend, bookings and return per campaign, every month.
Questions
Usually within a day of kick-off.
Google Ads, Google Hotel Ads and metasearch, and paid social.
Hotels on our platform average a 1:4 return on ad spend; we report yours every month.
No fixed minimum. We size budgets to your markets and goals.
SEO for hotels in the age of AI answers: content, structured data and authority that put your own website ahead of the OTAs on Google and in ChatGPT, Gemini, Claude and Perplexity.
Learn moreSolution · Digital assetsWebsite developmentWe design, build and run hotel websites that load fast, work on every phone and make booking direct the easy choice.
Learn moreSolution · MarketingSocial mediaContent, community and paid social for hotels, run by a team that reports bookings and reach, not just likes.
Learn morePart of our Direct booking service, run by one team on one contract.
See the serviceA 30-minute call with a strategist, using your hotel’s live rates and channels. Or start with a free Profit Health Check, sent within 48 hours.