Find your fix

“I don’t know which OTAs are actually worth it.”

Every OTA brings guests, at a different price. Some bring high-value stays in quiet weeks; others take commission on guests who would have found you anyway. Without the numbers, every channel gets the same rates and the same rooms.

Three OTAs, one month

Net revenue after every cost

OTA A, 120 bookingsLooks best
OTA B, 60 bookingsLooks fine
OTA C, 25 bookingsLooks weak
Rates and roomsSame everywhere
Decisions based onVolume
OTA A, net per room$141
OTA B, net per room$168
OTA C, net per room$182, quiet weeks
Rates and roomsSet by value
Decisions based onWhat each earns

Illustrative example.

Why it keeps happening

Channels are judged on volume.
The OTA with the most bookings looks like the best one, even when it earns the least per room.
Commission and costs are hidden in the detail.
Commission, payment fees, cancellations and promotions differ by channel and rarely sit in one report.
Every channel gets the same deal.
Same rates, same rooms, same promotions everywhere, whatever each one is worth to you.

What we change, and what you’ll notice

How our revenue strategy service works
What we doWhat you notice
Measure net revenue by channelYou see what each OTA really earns after every cost.
Open rooms where they earn mostInventory and promotions follow what each channel is worth.
Use OTAs for the guests you can’t reachNew markets and quiet weeks, not guests already looking for you.
Review the mix every monthA clear view of where your bookings come from, and what they leave you.

Hotels we price see RevPAR rise 18.6% on average in their first year.

Portfolio average across 200+ hotels

Find out what this costs your hotel

Send us your website and rate sheet. A free Profit Health Check shows what this is costing you and what fixing it is worth, within 48 hours, before you commit to anything.

Get a free Profit Health Check

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